DD Rewards

Campaign Design

DD Rewards is a campaign system that rewards people for being the designated Driver or “DD.” It works through an app that tracks how long you are being the DD by scanning into a participating bar or restaurant, and it keeps track of your point that you earn. Businesses can show their support by allowing DD points to be used for a product at their business. The campaign also has touchpoints like playing cards that can be placed in the bars to give the designated drivers something to do.